BrazeAI Decisioning Studio

What do you like best about the product?

Although I fairly new to using it, I'm excited to better streamline my work and feel confident in the canvas flow created. Im often unsure if I've used the best metrics and if I've made an efficient audience. This will take alot of the guess work out of it.

What do you dislike about the product?

Nothing really. Since my knowledge is limited I do find all the wording overwhelming. But I appreciate the breakdowns so I can learn and follow.

What problems is the product solving and how is that benefiting you?

This has helped me reduce manual testing and decision-making by automatically optimising

What do you like best about the product?

Offerfit allows to scale revenue from email communications by automating content optimization such as subject line, body content, images etc. with machine learning. So far, we've consistently hit positive total ROI with a minimal amount of maintenance

What do you dislike about the product?

There is no interface the team can interact with on self service basis. It's optimizing on email only for now, although they're working towards other channels

What problems is the product solving and how is that benefiting you?

It's taking the guesswork out of targeting our database. With offerfit, we can fully leverage the entirety of our base and let their machine learning platform optimize which content to send to whom, to maximize conversions on a weekly basis.

What do you like best about the product?

They always have time to respond to any question.

What do you dislike about the product?

Not so easy to apply changes when it's needed

What problems is the product solving and how is that benefiting you?

Addressing best deal for our customers, increasing revenue and conversion rate.

What do you like best about the product?

The results and that the team is always welcoming, open to help and willing to come with new ideas or recommendations

What do you dislike about the product?

Nothing, I really like the OfferFit team that we work with

What problems is the product solving and how is that benefiting you?

OfferFit is currently helping us with a personalized offers model with machine learning, we provide the feedback from our campaigns and the model is constantly improving.

What do you like best about the product?

- Product solves an ACTUAL (rather than a perceived) business problem, in offering customer-level solutions rather than population-level solutions
- Great partners to problem-solve and troubleshoot with
- An all-around sharp team
- Most importantly, has delivered tangible business value

What do you dislike about the product?

- Operationally hard to launch, and still somewhat to maintain
- Have had challenges with reporting

What problems is the product solving and how is that benefiting you?

We leverage OfferFit for several instances of financial services email marketing

What do you like best about the product?

The OfferFit team and the world-class support they provide are the best parts of using OfferFit. They truly got to know and understand how we operate our business, creating a foundation that has allowed us to grow together. Our company is not always easy to work with due to our size, but OfferFit provided the right resources from the beginning of the integration through to today, helping us establish a data pipeline with the right information to target our customers and improve NPV. In addition to continually improving and adding new insights, OfferFit makes things very easy for us, including calling out any concerns immediately and following up on issues until everything is resolved. Having worked with OfferFit for a few years now, I have long admired their company culture.

What do you dislike about the product?

It is hard to think of any downsides to OfferFit. They are so timely with insights and providing updates, they are often bringing issues to us before we have even noticed something of concern.

What problems is the product solving and how is that benefiting you?

OfferFit really helps us target our customers going well beyond the A/B method we had available to us before. The number of different offers in our bank and the ability to parse to the most micro detail the success or failure of a particular offer including the value provided is hugely insightly. Pre-OfferFit, we could only test a few campaigns at a time and didn't have the bandwidth to dig into what did or did not really work.

What do you like best about the product?

Engagement - The high level of engagement from the OfferFit team has been outstanding. Rolling up their sleeves and working side by side with management to build out and optimize use cases.

Insights - The learnings from using OfferFit have been valuable to better understand customer preferences for different types of offers and communication medium.

Value generation - The AI engine can be smartly set up to optimize value from customer offer acceptance, balancing profitability of individual offer with offer success rate, maximizing overall profitability.

What do you dislike about the product?

There are some usecases that are more challenging for AI models in general, where the feedback takes several months, slowing down the learning cycles of the model.

What problems is the product solving and how is that benefiting you?

Personalized offer selection for proactive retention efforts, and personalized price increases related to value proposition. In both scenarios OfferFit is able to deliver incremental value as the engine is optimizing down to the individual and providing automation.

What do you like best about the product?

The transparency, quality of work, and ability to evolve are things I really like, combined with the capacity to hyper-personalize in an automated way, from A/B testing to AI testing.

What do you dislike about the product?

Understanding the real potential and how it works were some of the things that took me a lot of effort to grasp during the process and to truly take ownership of the topic.

What problems is the product solving and how is that benefiting you?

It helped me evolve in the way I iterate with customers, moving beyond just thinking about audiences to achieving hyper-personalized communications by optimizing different variables simultaneously.

What do you like best about the product?

Offerfit enabled us to apply advanced reinforced learning capabilities to our customer base management commercial activities without going through the process of implementing high complexity models in-house

What do you dislike about the product?

They can be better at explaining their product to my stakeholders without my support. I am nervous when they commercially engage with new individuals without me being in the meetings.

What problems is the product solving and how is that benefiting you?

Simple answer: Highly advanced NBO and NBA for our upsell and cross-sell campaigns

What do you like best about the product?

I like the experimentation the AI utilizes but equally important is the business partnership we have forged.

What do you dislike about the product?

There is nothing I would say I dislike about OfferFit.

What problems is the product solving and how is that benefiting you?

OfferFit is helping us identify which of our brokers are price elastic and therefore opportunities for us to earn higher margins.