Sold by: Braze
Make smarter 1:1 decisions so you can achieve your most important goals, at scale.
4.7
Overview
Every customer deserves the right decision made in their moment, not on a schedule that happens to be convenient for the marketing calendar. Decisioning Studio Pro is built for that moment. You design a decisioning agent, set what "best" means for your business, and it chooses the right action or offer for each customer in real time, learning from every outcome to improve the next one. For a team that wants every campaign to get smarter so you can treat every customer like the individual they are.
Highlights
- Use all your data - Harness every piece of your rich first-party, including custom and industry-specific signals. Our Forward Deployed Engineers make your data AI-ready with custom engineering and hands-on support.
- Personalize everything - Make 1:1 decisions across multiple dimensions simultaneously: channel, message, creative, offer, incentive, time, day, frequency, and more. AI decisioning agents autonomously experiment and adapt to changes in marketers and customer behavior.
- Optimize any business metric - Drive dollars, not clicks. AI decisioning agents optimize your most critical business KPIs, e.g. CLV, incremental revenue, profit, renewals, referrals, or winback. Track uplift against business-as-usual or a randomized control to prove measurable ROI.
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
BrazeAI Decisioning Studio | Make smarter 1:1 decisions so you can achieve your most important goals, at scale. | $300,000.00 |
Dimensions summary
This listing has one pricing dimension, billed in Units under a contract. You buy a quantity of Units that covers your use of AI decisioning agents. These agents work across your first-party data to optimize a chosen business goal for each customer. Because there is a single dimension, pricing scales with the number of Units you commit to, rather than across separate tiers or sizes. You select the Unit quantity that fits your expected decisioning volume.
Top-of-mind questions for buyers
A Unit measures your committed decisioning volume. Decisioning agents run continuous experiments across dimensions like offer, channel, timing, and frequency for each customer. You buy a Unit quantity that covers this activity. The marketplace listing does not break down exact per-decision counting, so confirm the mapping with the vendor.
You commit to a set Unit quantity under contract. If your expected decisioning volume rises, you would need to adjust the committed Units rather than have charges scale automatically. The single-dimension structure means cost tracks the quantity you commit to, not a per-tier jump. Confirm expansion terms with the vendor.
The decisioning layer plugs in between your data systems and a customer engagement platform to carry out its actions. It works with several supported platforms. Any engagement platform is a separate requirement, not part of the Units you buy here. Check platform compatibility with the vendor before purchase.
www.braze.com
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We do not support refunds.
Legal
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
BrazeAI Decisioning Studio license comes with AI Services team to help you build agents that apply AI for 1:1 decision-making to improve your key business metrics.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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By Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
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Customer reviews
Shannen W.
Streamlining Work with Confidence—Helpful Breakdowns for Learning
Reviewed on Apr 23, 2026
Review provided by G2
What do you like best about the product?
Although I fairly new to using it, I'm excited to better streamline my work and feel confident in the canvas flow created. Im often unsure if I've used the best metrics and if I've made an efficient audience. This will take alot of the guess work out of it.
What do you dislike about the product?
Nothing really. Since my knowledge is limited I do find all the wording overwhelming. But I appreciate the breakdowns so I can learn and follow.
What problems is the product solving and how is that benefiting you?
This has helped me reduce manual testing and decision-making by automatically optimising
Consumer Electronics
Offerfit email conversion at scale
Reviewed on Nov 19, 2024
Review provided by G2
What do you like best about the product?
Offerfit allows to scale revenue from email communications by automating content optimization such as subject line, body content, images etc. with machine learning. So far, we've consistently hit positive total ROI with a minimal amount of maintenance
What do you dislike about the product?
There is no interface the team can interact with on self service basis. It's optimizing on email only for now, although they're working towards other channels
What problems is the product solving and how is that benefiting you?
It's taking the guesswork out of targeting our database. With offerfit, we can fully leverage the entirety of our base and let their machine learning platform optimize which content to send to whom, to maximize conversions on a weekly basis.
Francisco K.
Many lessons learned, a good path on our future
Reviewed on Oct 29, 2024
Review provided by G2
What do you like best about the product?
They always have time to respond to any question.
What do you dislike about the product?
Not so easy to apply changes when it's needed
What problems is the product solving and how is that benefiting you?
Addressing best deal for our customers, increasing revenue and conversion rate.
Telecommunications
OfferFit team is always there to help
Reviewed on Oct 23, 2024
Review provided by G2
What do you like best about the product?
The results and that the team is always welcoming, open to help and willing to come with new ideas or recommendations
What do you dislike about the product?
Nothing, I really like the OfferFit team that we work with
What problems is the product solving and how is that benefiting you?
OfferFit is currently helping us with a personalized offers model with machine learning, we provide the feedback from our campaigns and the model is constantly improving.
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What do you like best about the product?
- Product solves an ACTUAL (rather than a perceived) business problem, in offering customer-level solutions rather than population-level solutions
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- Great partners to problem-solve and troubleshoot with
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- Most importantly, has delivered tangible business value
What do you dislike about the product?
- Operationally hard to launch, and still somewhat to maintain
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- Have had challenges with reporting
What problems is the product solving and how is that benefiting you?
We leverage OfferFit for several instances of financial services email marketing