ZoomInfo

What do you like best about the product?

Industry research helps me understand the markets I’m targeting and make my outreach more relevant. Accurate contact data saves me time by reducing bounced emails and helping me reach the right decision-makers. AI has helped me spend less time on account research and preparing outreach. The summaries make it easier to understand a prospect before contacting them, while AI-generated drafts provide a useful starting point for personalized emails.

What do you dislike about the product?

Although the contact data is useful overall, some records are outdated and require extra verification. I still review the information and wording from the AI.

What problems is the product solving and how is that benefiting you?

I spend less time on account research and preparing outreach. The summaries help me understand a prospect faster, and the AI-generated drafts speed up my workflow. Accurate contact data reduces bounced emails and helps me reach the right decision-makers.

What do you like best about the product?

Operations become easier, and the platform functions as it should, making daily business life easier for our whole account management team. It’s been stable to work with, day in and day out. It’s really important to us that ZoomInfo’s cloud data sharing is in sync with AWS, especially around data residency and strict compliance rules. The main thing it does, bringing workflows together and showing actionable intelligence, saves us loads of time every day and feels like real value for money. The data has been very dependable, intent and website-visitor signals frequently produce useful opportunities, and the workflows and AI significantly reduce manual work. Our automated agents are great at following up and tracking buying intent signals.

What do you dislike about the product?

Not ideal: after we put it in place, the job info became out of date or the contact locations dropped a lot.

What problems is the product solving and how is that benefiting you?

It saves us loads of time every day and gives real, day-to-day leverage, not distractions. Our reps save at least an hour a day because automated agents follow up and track buying intent signals. GTM Workspace gets deals done fast, and it’s great that it can keep our lead rejection rate below 1% on 45,000 leads a month by bringing the best quality prospects to the surface. It's great that it's bi-directional and real-time with Salesforce – it's made our whole tech stack consistent.

What do you like best about the product?

The company and contact data availability meets my requirements, and the data has been very dependable. Overall it’s been easy to use and easy to set up, and support quality has been solid.

What do you dislike about the product?

I haven’t used intent or website-visitor signals, and I haven’t used the automation/workflows or AI features. Lead scoring, data cleansing, and lead generation haven’t been useful for me.

What problems is the product solving and how is that benefiting you?

I’ve been able to rely on accurate company and contact information.

What do you like best about the product?

I like that GTM Workspace brings data, workflows, and automation together in one place. The ability to automate repetitive processes and keep information updated saves a lot of manual work. I also find the reporting and tracking useful for keeping an eye on numbers and understanding performance.

What do you dislike about the product?

Some workflows and integrations can take time to set up and aren't always as intuitive as they could be. It can also take some digging to find the exact information or report I need, especially when working with larger amounts of data. More streamlined navigation and simpler workflow setup would make the experience easier.

What problems is the product solving and how is that benefiting you?

It helps reduce repetitive manual work by automating research, data updates, and workflows. It also makes it easier to keep information organised and track important numbers in one place. This saves time, reduces the need for manual data entry, and allows me to focus on higher-value tasks instead of constantly updating information myself.

What do you like best about the product?

I like that it gives me a proper way to meet and follow up on my notes. The AI is very helpful with note taking because I always want to be able to properly follow up. The data has been very dependable, and the intent and website-visitor signals frequently produce useful opportunities. Workflows and AI significantly reduce manual work.

What do you dislike about the product?

I like everything about it if I have to be honest.

What problems is the product solving and how is that benefiting you?

I’m able to properly follow up thanks to the note-taking support. I also get useful opportunities frequently from the intent and website-visitor signals, and I’ve significantly reduced manual work with the workflows and AI.

What do you like best about the product?

What I like best about GTM Workspace is that it brings prospect and company information into one place, making it easier to research accounts, identify the right contacts, and find relevant business insights without switching between multiple tools. It saves time and makes the overall prospecting process more efficient.

What do you dislike about the product?

The main thing I dislike is that some information can be outdated or incomplete, so I sometimes need to verify details through other sources. The interface can also feel a little overwhelming when working with a large amount of data.

What problems is the product solving and how is that benefiting you?

GTM Workspace helps solve the challenge of finding accurate prospect and company information in one place. It makes account research and identifying relevant contacts faster and reduces the need to switch between multiple tools. This saves time, improves efficiency, and helps me make better-informed decisions.

What do you like best about the product?

It makes my work a lot easier and helps me communicate concerns effectively throughout the company. The data has been very dependable.

What do you dislike about the product?

Sometimes there’s a bit of delay or lag, but it’s not too bad and it doesn’t happen very often.

What problems is the product solving and how is that benefiting you?

It makes my work a lot easier and helps me communicate concerns effectively throughout the company.

What do you like best about the product?

It keeps our daily sales execution organized and proactive, and supports our overall efficiency and accuracy by keeping our follow-ups updated. I also like having communication management built directly into the workflow so reps can execute outreach seamlessly. Campaign management acts as the automation engine for our go to market strategy and lets us manage targeted email campaigns efficiently.

What do you dislike about the product?

Constant updates on micro-events can clutter the dashboard and obstruct high priority buying signals that actually require immediate intervention.

What problems is the product solving and how is that benefiting you?

It helps us stay organized and proactive day to day, with better efficiency and accuracy from keeping follow-ups updated. It also supports targeted email campaigns, and it reduced manual work somewhat.

What do you like best about the product?

I love the Lead Builder because it helps identify the right prospects with advanced filters, personas, and saved lead lists, turning broad markets into focused target accounts. Search gives broad access to LinkedIn users and lets me find relevant accounts and contacts, including people outside my existing network. Messaging turns research into action with personalized connection requests and InMail, so I can reach out even when prospects aren’t direct connections. Overall, the data has been very dependable, intent and website-visitor signals frequently produce useful opportunities, and the workflows and AI significantly reduce manual work.

What do you dislike about the product?

Activity tracking is frustrating because key call, email, and cadence-completion data can be missing or split across systems, making it hard to consistently measure sales productivity, attribution, or overall SDR impact. Contact and account details can conflict between curated datasets and Salesforce, and weak account hierarchies make it difficult to view all relationships and activity tied back to a single enterprise. Data cleansing turns into an ongoing manual effort because records may be incomplete, outdated, duplicated, or inconsistently structured, and those issues ripple into reporting, automation, and targeting.

What problems is the product solving and how is that benefiting you?

It helps me turn broad markets into focused target accounts and reach prospects even when they aren’t direct connections. The intent and website-visitor signals frequently produce useful opportunities, and the workflows and AI significantly reduce manual work. The AI also helped by pulling scattered points about activity tracking, contact databases, and data cleansing into a single clear takeaway: teams spend too much time reconciling missing, conflicting, or outdated data rather than acting on it.

What do you like best about the product?

The company and contact data is very dependable. Company data availability and accuracy meet my needs, and the lead builder is solid. Overall, it’s been easy to use and set up, and support has been good.

What do you dislike about the product?

Technographic data availability and accuracy are lacking for me. Integration to CRM/marketing automation is also a weak spot. I haven’t used news/people alerts.

What problems is the product solving and how is that benefiting you?

I’m able to identify accurate company and contact information using the data.