Bynder Digital Asset Management (DAM)

What do you like best about the product?

What I like best about Bynder is having all our creative assets in one central place. It makes it easy to find, organise, and share the right files, helping teams stay aligned and use the latest approved content. It’s particularly useful for keeping creative delivery organised and making collaboration smoother.

What do you dislike about the product?

There’s not much to dislike about Bynder. Feedback is taken into account, and features are regularly improved once issues or suggestions are flagged. There’s always room for small refinements, but it’s reassuring to see the platform evolve in response to users’ needs.

What problems is the product solving and how is that benefiting you?

Bynder helps us keep creative assets organised and accessible in one central place, reducing time spent searching for files, sharing delivery links, and checking whether we’re using the latest approved version. Its straightforward interface makes finding and sharing content easier, which supports smoother collaboration across Creative and CRM.

The biggest return for us is time saved and less duplicated work, helping us get more value from the assets we already create. Integrations and AI-assisted discovery offer opportunities to simplify that workflow further, although their value depends on your setup and how you use them. Responsive support and a willingness to act on feedback also help us keep improving the way we work.

What do you like best about the product?

It’s a very easy way to organize and find content.

What do you dislike about the product?

Nothing really at the moment. Most of the issues I had were addressed and fixed during training.

What problems is the product solving and how is that benefiting you?

Helping us organize content.

What do you like best about the product?

What I like best about Bynder is how easy it is to use. It has made finding images much faster and has helped us keep everything much more organized. The AI features are also a great addition and make searching and managing our assets even easier. The onboarding process also made what initially felt like an overwhelming task feel much more manageable and straightforward.

What do you dislike about the product?

The price. Bynder is a great platform, but the cost can be difficult to justify when there have been so many budget cuts to the college.

What problems is the product solving and how is that benefiting you?

Bynder is solving the problem of having our digital assets scattered across different places and making it difficult to find what we need. It gives us one organized place to store and manage our images, which saves a lot of time when searching for assets. It also makes it easier to keep our photography organized and accessible to the people who need it.

What do you like best about the product?

The onboarding team, John and Melissa, were fantastic to work with! They made the process easy to understand, helped with questions and kept us on track. Great communication and follow up as well.

What do you dislike about the product?

The biggest drawback was that the tagged/keywords doesn't migrate with the file - they come on after the file has been migrated, which did cause some having to review the migrated file multiple times.

What problems is the product solving and how is that benefiting you?

We don't have any current problems being solved.

What do you like best about the product?

We desperately needed a better file organization system that allows us to easily locate and maintain updates to image assets. Bynder allows us to do that and easily share out those assets

What do you dislike about the product?

The workflows are a little clunky compared to tasks in Salsify, for instance, to help internal uploaders and reviewers account for every step

What problems is the product solving and how is that benefiting you?

It is allowing us to have one source of truth for product images and documents and allowing us to easily share out those assets with sales reps and others

What do you like best about the product?

Bynder has an easy to navigate user interface, so onboarding non-technical users does not take a significant effort. We have recently redefined our processes around how to manage our event-related assets and Bynder has played an integral part of it, since it has become faster and much more efficient to distribute photos and manage our external communications. As the Admin of the platform, I have played a major role in the deployment as well and although we had some obstacles during onboarding, now I can say the support we have received is great!

What do you dislike about the product?

Sometimes we struggle with flexibility when it comes to organizing the DAM around our business needs. As a company with multiple business layers spanning 10+ industries, it can be difficult at times to accommodate each group’s individual needs.

What problems is the product solving and how is that benefiting you?

Centralized asset space, external asset distribution, internal asset localization, consistent branding and knowledge distribution

What do you like best about the product?

I would highly recommend Bynder because it is easy to use, intuitive, and makes asset management very straightforward. The onboarding process was also very well supported, with clear guidance and responsive assistance throughout the implementation. Overall, it is a user-friendly platform that makes it easy for teams to adopt and use effectively.

What do you dislike about the product?

So far, I haven’t found anything I strongly dislike about Bynder. One area that could be improved is having more customization and editing options for the cards on the homepage and within the guides. More flexibility in these areas would make it even easier to tailor the platform to specific brand and user needs.

What problems is the product solving and how is that benefiting you?

Bynder will help us centralize and organize all our brand assets and guidelines in one place, making it much easier for teams across different markets to access the right materials. This saves time, reduces the use of outdated assets, and helps ensure greater consistency across the brand. It also makes collaboration and asset sharing much more efficient.

Recommendations to others considering the product:

I would highly recommend Bynder because it is easy to use, intuitive, and makes asset management very straightforward. The onboarding process was also very well supported, with clear guidance and responsive assistance throughout the implementation. Overall, it is a user-friendly platform that makes it easy for teams to adopt and use effectively.

What do you like best about the product?

Before Bynder, we didn't have a system that allowed us to manage our brand more dynamically, and what we've seen from Bynder exceeded our expectations with everything that can be done and what can be made available to our users

What do you dislike about the product?

The teams did an excellent job breaking the language barrier, but I think having materials in Spanish would be great, that's the only thing

What problems is the product solving and how is that benefiting you?

Having our brand in a digital environment, versioning our brand, having sections, the issue of user governance and what they do with the brand, and finally simplifying the work with people who handle the brand

What do you like best about the product?

A centralized hub for all of our international assets.

What do you dislike about the product?

As a group of creatives, library management isn’t really our strongest suit. Keeping up with the tech side of things and staying organized can be tough to manage, especially when everything starts piling up.

What problems is the product solving and how is that benefiting you?

It offers solid versioning, easy sharing, reliable connectivity, and faster access to assets.

What do you like best about the product?

What I like most about Bynder is the level of support we’ve received. The onboarding process was very thorough, and the team has been dedicated, responsive, and attentive to our needs throughout the process.

I also really appreciate how easily Bynder can connect with Claude, as well as how flexible and customizable the platform is to fit our specific needs. For example, I was able to create a Google Sheet connected to Bynder that automatically populates cells with the corresponding product images based on the value entered in the adjacent cell. This shows how much we can do with the platform beyond basic asset management.

I’m still in the process of uploading and organizing our assets, so I haven’t had the opportunity to explore all of the features in depth yet, but so far, I see a lot of potential in the platform.

What do you dislike about the product?

One of the challenges is getting used to the fact that assets need to be properly named and categorized for the system to work efficiently. Getting everything compliant can be quite time-consuming, especially when dealing with a large volume of existing assets.

It’s also a different way of working for most people on our team. They are used to creating working folders and grouping together the files they need for a specific project, whereas Bynder requires more structure and organization upfront.

There is quite a bit of work involved both before uploading assets—making sure they are properly named and categorized—and afterward, to ensure that everything remains accurate and up to date. I think this is mostly a matter of adapting our internal processes and habits to a DAM environment, but it does require ongoing discipline and maintenance.

What problems is the product solving and how is that benefiting you?

Bynder is helping us centralize our assets and make them easier to access, share, and reuse across different workflows.

One of the biggest benefits for us is the ability to connect Bynder with other tools. For example, I’ve already created a Google Sheet that automatically pulls the correct product images from Bynder based on product codes. This can be very useful for creating sell sheets and other documents to share with customers.

We also plan to use Bynder as the image source for tools that will help us generate client presentations and catalogs, pulling the required product images directly from the DAM instead of having to locate and insert them manually.

Beyond that, we see Bynder becoming an important file-sharing tool. We plan to use it to share product photography with our customers, as well as potentially share files such as packaging artwork with our suppliers.

We’re still early in the process, but the main benefit for us is having one centralized and reliable source for our assets that can support and automate several different workflows.