Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
Details
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Deployed on AWS
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Dimensions summary
This listing uses a contract model with two dimensions that work together. The Hootsuite Enterprise dimension is the base package. It includes 5 users and 50 social profiles. The users dimension lets you add Standard Users beyond the 5 included seats. You buy one seat per team member who needs access. As your team grows, you scale the user count on top of the base Enterprise package. The two dimensions are additive rather than separate tiers.
Top-of-mind questions for buyers
A social profile is a single account on a social media platform, such as one business page or one profile you manage. The base Hootsuite Enterprise package includes 50 profiles. You post, schedule, and analyze content for each connected account from one dashboard.
A user seat is one team member who logs in and collaborates within your account. The base Hootsuite Enterprise package covers 5 seats. Each person needing access uses one seat. You buy Additional Standard Users when your team exceeds the included 5.
The Hootsuite Enterprise package sets your base cost with 5 users and 50 profiles included. The Additional Standard Users dimension adds cost per extra seat beyond those 5. The two charges add together on one invoice. Your seat count drives how much you add above the base.
www.hootsuite.com
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All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Marketing and Advertising
Direct Publishing and Social Listening That Save Time
Reviewed on Sep 21, 2026
Review provided by G2
What do you like best about the product?
Direct publishing and social listening are two features I really appreciate. I love being able to tune into conversations about my clients and better understand the sentiment behind what people are saying. Direct publishing also saves me a ton of time.
What do you dislike about the product?
The analytics don’t always match up with the native platforms, which makes it tricky to verify which numbers are correct. It also creates duplicate work when I have to check multiple sources.
What problems is the product solving and how is that benefiting you?
Hootsuite is definitely a time-saver. The automation features are incredibly helpful, especially for analytics and for sending monthly updates directly to clients.
Outsourcing/Offshoring
Unique Social Media Metrics Integration with Great Performance and AI Ease
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
It’s interesting how it creates metrics from social media and also integrates them with other information. I haven’t seen this feature in other tools; I remember needing a specific tool just to gather information from social media. The performance is really great, and now that AI is everywhere, it helps you do things more easily, which is the best part.
What do you dislike about the product?
I’ll focus on what you can improve to make this a more competitive tool. It’s important to run a demo for potential customers and clearly explain the strongest features the tool offers. You should also put more emphasis on pricing and ROI, because in the end, big companies are looking for tools that can reduce the costs of their services. And If they found another company offering a cheaper tool that can do the same of course they will migrate to that, also never forget the performance of the tool, because that made that the company search another tool to satisfy this part, at some point we have too many dashboards that run everyday or weekly, etc, the performance was affected on the tool so for that the migration.
What problems is the product solving and how is that benefiting you?
Before using Hootsuite, it was difficult to manage content consistently across multiple social media platforms. Publishing meant constantly switching between accounts, which made planning ahead, monitoring engagement, and tracking performance unnecessarily time-consuming.
Now we can schedule posts in advance, manage all our channels from a single, centralized dashboard, and use analytics to see which content performs best. As a result, our posting is more consistent, there’s less manual work, and we’re able to respond to our audience more quickly and efficiently.
Now we can schedule posts in advance, manage all our channels from a single, centralized dashboard, and use analytics to see which content performs best. As a result, our posting is more consistent, there’s less manual work, and we’re able to respond to our audience more quickly and efficiently.
Shelisa J.
Easy Post Planning and Engagement Tracking All in One Place
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
The ability to plan post and track all the engagement in one place. The best part it is easy to understand. All platforms being managed in one place makes it super helpful and reduces work time.
What do you dislike about the product?
This can get pretty expensive but great tools. Not all platforms work properly for Hootsuite. Can be a ton of information in one place if you aren’t used to looking at it.
What problems is the product solving and how is that benefiting you?
It reduces the tack on social media that I have. Even when I forget to post or do something Hootsuite always has it covered with notifications and alerts.
Leisure, Travel & Tourism
Great for Collaboration and Reporting, but Pricing and UI Labels Need Work
Reviewed on Sep 16, 2026
Review provided by G2
What do you like best about the product?
The ability to host all of our channels in one system helps to prevent us from wasting times bouncing between native channels. Being able to collaborate with members of our team to create and work on drafts for copy allows us to give feedback deliberate feedback, including when working remotely.
The insights and reports we can access from one system saves manually pulling data from individual platforms.
The insights and reports we can access from one system saves manually pulling data from individual platforms.
What do you dislike about the product?
We have found that content can compress when uploaded and published through this system and does not always display correctly onto the channel. Pricing is pretty expensive per seat.
The use of "clever" names like "perch" on the menu is not intuitive and creates an extra barrier when using the platform. I don't want to have to figure out where I should be going because the menu uses clever names - it should be obvious and easy.
The use of "clever" names like "perch" on the menu is not intuitive and creates an extra barrier when using the platform. I don't want to have to figure out where I should be going because the menu uses clever names - it should be obvious and easy.
What problems is the product solving and how is that benefiting you?
We used to publish via the native social media channels and would need to bounce between the individual apps, or websites, to deliver campaigns. Since using Hootsuite, we can seamlessly manage a campaign from one individual platform.
The listening feature enables us to keep across the sentiment for topics we are focused on and creates opportunities beyond just social media, including comms and PR.
Inboxes, comments and engagement can also be monitored from an individual platform rather than jumping between different systems.
The listening feature enables us to keep across the sentiment for topics we are focused on and creates opportunities beyond just social media, including comms and PR.
Inboxes, comments and engagement can also be monitored from an individual platform rather than jumping between different systems.
Vivian P.
Does the job.
Reviewed on Sep 16, 2026
Review provided by G2
What do you like best about the product?
Ability to connect to all social platforms. Hashtags and tags work when you schedule a post within the platform. Images and other inspiration also available.
What do you dislike about the product?
The UX is very old and clunky and I would say it’s pretty outdated compared to other similar software that can do social media management. Not really any differentiators.
What problems is the product solving and how is that benefiting you?
Helping to connect multiple accounts and post to all the different platforms. Having a full calendar and opportunities to engage with your audiences live and scheduled.