Funnel Marketing Intelligence Platform

What do you like best about the product?

Ease of use, saves us time and complexity.

What do you dislike about the product?

Sometimes there aren't connectors for platforms we need to use.

What problems is the product solving and how is that benefiting you?

Easier to translate client performance and saves us time in reporting.

What do you like best about the product?

The amount of available data sources helps a lot

What do you dislike about the product?

Some data sources (e.g. Amazon Ads) are very slow to upload data. Moreover, you need to create a connection for each campaign type

What problems is the product solving and how is that benefiting you?

It allows connecting multiple data sources to automated reporting in Power BI, reducing the time needed to update data

What do you like best about the product?

The customer support and their client service is among the best ones I have seen in the industry. Extremely dedicated and supportive.

What do you dislike about the product?

The pricing model is a blocker for us, not because the team doesn't allow us to connect for free new sources, but to explore the other products and features available.

What problems is the product solving and how is that benefiting you?

We have a clear and easy way to pull the investment data from the Digital Marketing platforms and push into the PowerBI or other data tools if needed.

What do you like best about the product?

It makes reviewing performance data across multiple advertising platforms much easier and more insightful.

What do you dislike about the product?

The limit of flexpoints for data sources.

What problems is the product solving and how is that benefiting you?

It saves time aggregating data so more useful decisions can be made on our data, and less time has to be put towards putting the data together in the first place.

What do you like best about the product?

The way it seamlessly connects across soo many platforms, the granularity level it takes the data into. The support team who is always very prompt and reachable and just a text away. The platform is very easy to navigate and understand. The pricing of the services is also being fairy priced. Overall performance of the tool is soo strong. I've also recommended this to my client and they have also brought and are using your enterprise level services.

What do you dislike about the product?

To be honest, I use this tool on a daily basis, and I’ve been using it for the last three years. I’ve never found anything to complain about. I’m subscribed to their newsletters, so whenever a new feature is released, I get to try it out.

What problems is the product solving and how is that benefiting you?

We use Funnel to consolidate data from six paid media platforms plus Adobe Analytics into BigQuery for a single cross-channel reporting pipeline. Before this, pulling and reconciling platform exports manually was slow and error-prone, especially matching Adobe Analytics segments to ad platform data. Now Funnel automates that ingestion, which has cut the manual pull-and-reconcile work significantly and given us a much more reliable, unified view of paid media performance across channels in one dashboard.

What do you like best about the product?

Easy to use. Good documentation available

What do you dislike about the product?

Every new feature costs extra. You always need more than one source of a connector to use the data effectively

What problems is the product solving and how is that benefiting you?

Funnel is always up to date. For example, the chat is integrated with Claude

What do you like best about the product?

The way it organises and cleans data, I like how its very easy to connect data sources and new APIs

What do you dislike about the product?

I'm very used to using other platforms like PowerBI for example, for dashboarding. I think it's very difficult to connect many datasources into one dashboard, the visuals are quite limited when it comes to displaying graphs and tables or dropdowns/slicers.

What problems is the product solving and how is that benefiting you?

Helps to reduce manual work

What do you like best about the product?

Centralizes data from multiple marketing platforms like Google Ads, Meta, LinkedIn, and Bing. Automates data collection, reducing manual exports and repetitive work. Standardizes data across different platforms for easier comparison and reporting. Reduces API and data-pipeline maintenance when platforms change. Connects easily with tools like Power BI, BigQuery, Tableau, and Looker. Saves analyst time, allowing more focus on dashboarding, analysis, and business insights.

What do you dislike about the product?

Can be expensive compared with building your own data pipelines. Data delays can occur, so some platform data may not be immediately available. Connector issues can happen, requiring reconnection or troubleshooting. Some platform-specific metrics may not match exactly due to different definitions or attribution rules. Learning curve for understanding Funnel’s fields, mappings, and transformations. Less control than directly querying APIs or building your own BigQuery pipelines.

What problems is the product solving and how is that benefiting you?

Automates data collection from multiple marketing platforms, reducing manual downloads and uploads. Brings data into one place, making it easier to combine Google Ads, Meta, LinkedIn, Bing, etc. Reduces data-cleaning effort by standardizing fields and dimensions across platforms. Improves reporting efficiency by providing a reliable data source for Power BI and BigQuery. Reduces dependency on manual processes, such as maintaining separate spreadsheets and data pipelines. Saves time and allows me to focus more on dashboard development, analysis, and insights rather than data preparation.

What do you like best about the product?

How easy it makes our life to work with marketing data

What do you dislike about the product?

Maybe the Dashboard can be better, at least something similar to Looker Studio

What problems is the product solving and how is that benefiting you?

Setting up Data sources, creating Custom metric and Dimension and pushing it to Data warehouse

What do you like best about the product?

Funnel is a very good tool for doing ETL and sending ready-to-use data for visualization from raw data. It offers many connectors, which makes almost everything easy to connect and get set up quickly.

What do you dislike about the product?

A bit more customization for custom dimensions, custom metrics, and date fields would help. If we had more flexibility there, it would make it a lot easier to do everything in the funnel.

What problems is the product solving and how is that benefiting you?

It removes most of the data engineering work involved in creating pipelines and similar tasks. Getting data is just a few clicks away, which saves a lot of time that would otherwise be spent building APIs, cleaning data, and handling related steps.