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G2 Marketing Solutions
G2 is the largest and most trusted data source for B2B software in the world, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem, which includes Capterra, Software Advice, and GetApp, serves more than 200 million annual buyers, representing teams at every Fortune 500 company.
As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
Reviews (5803)
Marketing and Advertising
G2 marking solution
Reviewed on Sep 23, 2026
Review provided by G2
What do you like best about the product?
a cloud-based suite of tools designed for B2B software and services vendors to attract active buyers, manage online reputations, and convert high-intent prospects.Core Features
What do you dislike about the product?
Users commonly dislike the high cost, company-level only data limitations, and review collection friction of G2 Marketing Solutions
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions solves buyer distrust and information overload by providing verified reviews, brand credibility badges, and real-time buyer intent data
Erin D.
Platform could use some work, but overall effective
Reviewed on Sep 23, 2026
Review provided by G2
What do you like best about the product?
It's easy to create campaigns and that's really the most important part for me. From there, I can easily track campaign performance.
What do you dislike about the product?
The platform is clunky. It's not intuitive. I'm clicking around to find what I need. I have a notification that's been on for days and I keep trying to figure out what it is/make it go away to no avail.
What problems is the product solving and how is that benefiting you?
We need reviews. We need people to see our business and we need to show up when an AI tool is asked about a use case that we can help with
Rahil B.
Helpful Product Details, Usage Guidance, and Customization Options
Reviewed on Sep 23, 2026
Review provided by G2
What do you like best about the product?
Helpful for getting details about products, their usage, and the customization options available.
What do you dislike about the product?
Nothing so far looks ok, all features seem usable
What problems is the product solving and how is that benefiting you?
It helps me get product details and understand the features more clearly.
Anonymous
Comprehensive Insights with Effortless Setup
Reviewed on Sep 23, 2026
Review provided by G2
What do you like best about the product?
I use G2.com to find the software I need because it's the biggest marketplace for software. I appreciate that it serves as a centralized point for software reviews, allowing me to quickly find feedback on products. I really like the deep insights available on niche use cases, as these insights help me make informed decisions that impact my day-to-day business activities. Additionally, the initial setup was super easy.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
G2.com is my go-to for centralized software reviews, offering quick access to feedback and deep insights on niche use cases that help me make informed business decisions.
Conner G.
Seamless Navigation, But Needs Better Ad Performance
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
I like that G2.com is really easy to use and everything is easy to navigate. It's pretty straightforward and I can do everything within one to two clicks, which is awesome when I don't want to spend too much time with reviews. I also know that my customer marketing manager appreciates how easy it is to launch a review campaign on G2.com.
What do you dislike about the product?
I think the advertising capabilities of G2.com could use some work. I haven't seen very many results from the advertising campaigns, maybe one or two conversions during my time at Quorum. I'd like to see either an expansion of the feature or different options available. I'm expecting some additional support from my account rep on this, but it's an area that could definitely be improved.
What problems is the product solving and how is that benefiting you?
I use G2.com to provide social proof on my landing pages, boost our search ranking on LLMs, and drive traffic to our site. It simplifies these tasks with easy navigation, saving me time and allowing quick review campaign launches.
Anonymous
Frustrating Experience, Lacks Fulfillment
Reviewed on Sep 21, 2026
Review provided by G2
What do you like best about the product?
Nothing
What do you dislike about the product?
I was frustrated because I was supposed to receive a reward after leaving a review, and it's been two weeks with nothing received. Also, the initial setup of G2.com was painful for me. They need to fulfill their promises.
What problems is the product solving and how is that benefiting you?
Nothing
Akash P.
Great platform to build brand visibility and reach the right buyers
Reviewed on Sep 20, 2026
Review provided by G2
What do you like best about the product?
The buyer intent data is the most useful part for us. It helps us identify companies actively researching solutions in our category and gives us a better understanding of where to focus our efforts. The reviews and profile visibility also help strengthen our brand presence.
What do you dislike about the product?
There’s a lot of data and features available, so it can take some time to understand what’s most useful and build the right workflows around it. Having more flexibility in filtering and reporting would make it easier to get actionable insights quickly.
What problems is the product solving and how is that benefiting you?
G2 helps us identify companies that are actively researching solutions in our category, which makes it easier to focus our marketing and sales efforts on the right accounts. It also helps us build brand credibility through reviews and improve our visibility with potential buyers.
Jenna S.
New to G2. Straightforward and excited to get reviews.
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
So far, the onboarding team has been great. They have given us a lot of details, and I feel comfortable using the platform so far for review generation.
What do you dislike about the product?
The biggest downside is needing to have a paid solution to do pretty much anything. Hoping to see some good ROI once we start getting reviews.
What problems is the product solving and how is that benefiting you?
Helping our company get more reviews and hopefully lead generation as well. We need more exposure as a company, and we are testing G2 to see if it is the right option.
Maria G.
G2 review
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
I think G2 offers a great opportunity for exposure to users who are in research stages, so they can learn more about the product/service
What do you dislike about the product?
It can be quite unclear when it comes to their pricing and packages.
What problems is the product solving and how is that benefiting you?
Visibility and a reviews platform
Financial Services
G2 has lots of capability and potential.
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
I like the sidebar with its different views and analytics, and I also like the idea that it’s going to become more harmonised with Capterra.
What do you dislike about the product?
The functionality is quite advanced, so the admin menus on the left-hand bar can feel pretty complicated. I’d suggest adding a simple checklist somewhere that helps confirm you’re covering all the bases.
What problems is the product solving and how is that benefiting you?
We enjoy hearing from our satisfied customers and would love to help improve brand awareness and consideration.