HG Insights Contextual Intelligence Platform connects market, account, technology, spend, buyer, and intent intelligence and turns it into decision-ready GTM actions. Use HG Copilots, transparent AI Scoring, HG Agents, and HG MCP Server to prioritize the right accounts, engage the right buyers, and execute the right plays across the workflows and AI environments your teams already use.
HG Insights Contextual Intelligence Platform gives go-to-market teams and AI agents the connected picture of market, account, and buyer they need to make better decisions and act with confidence and precision.
The platform connects and contextualizes market, company, technology, spend, buyer, intent, contract, hierarchy, and historical intelligence; transforms that data into decision-ready signals; and makes the resulting intelligence available through Fabric, HG Copilots, HG Agents, and HG MCP Server.
Why Contextual Intelligence Matters
As AI becomes common across GTM, access to a model is no longer the primary differentiator. The quality and context of the intelligence behind the model increasingly determine the quality of the decision.
A company record, an intent signal, or a technology install becomes more actionable when it is interpreted in context: whether two records represent the same company, how a subsidiary rolls up to a parent, whether an account already owns a product, which buying center is involved, how much the account is likely to spend, whether a competitor is installed, and what has changed over time.
HG Insights turns those connected signals into Contextual Intelligence so teams and AI systems can interpret the market more accurately and act with greater precision.
How the Platform Fits Together
Fabric: the intelligence foundation
Fabric connects the underlying market, account, technology, spend, buyer, and intent intelligence around unified company identities and corporate hierarchies. It includes deep technographics, 150+ IT spend categories, more than 15 years of install history, firmographics, verified TrustRadius buyer intent, cloud intelligence, contract signals, buying-center intelligence, and other proprietary signals. Fabric can also be purchased independently and delivered through API or Direct Feed.
HG Copilots: intelligence applied to GTM work
HG Copilots help teams turn connected intelligence into precise action. Market Analyzer supports market sizing, segmentation, competitive analysis, and strategic planning. Data Studio supports analysis and modeling. Sales Copilot applies Contextual Intelligence through the lens of what each customer sells, who they sell it to, and the business problems they solve.
AI Scoring: transparent Fit, Need, and Intent prioritization
AI Scoring researches the customer's business and offerings, then builds a model based on Fit, Need, and Intent signals. Teams can understand the signals, rules, and weights behind each score, adjust the model, run different models for different products or segments, and simulate how changes affect prioritized accounts before applying them.
HG Agents and HG Superagent: automated GTM workflows
HG Agents automate complex GTM workflows and return finished, source-cited outputs. Depending on the use case, agents can research accounts, map buying committees, analyze triggers, build target lists, find contacts, score opportunities, and generate personalized outreach. HG Superagent interprets the user's objective and coordinates the appropriate specialist workflows.
HG MCP Server: Contextual Intelligence for customer-built AI
HG MCP Server enables customer-built agents and MCP clients to query HG intelligence, retrieve contextual data, and execute curated workflows. This helps enterprises use a consistent intelligence foundation across multiple models, agents, applications, and AI platforms rather than rebuilding a separate GTM data layer for every AI initiative.
Key GTM Use Cases
Market sizing, segmentation, and territory planning
Build bottom-up market views using company, technology, spend, and adoption intelligence. Identify whitespace, segment opportunity, analyze competitive penetration, and align territories to market potential.
ICP design and predictive account prioritization
Combine firmographic, technographic, spend, Need, Fit, and Intent signals to identify high-value accounts and create prioritization models tailored to different products, segments, or sales motions.
Competitive displacement and expansion
Identify competitive technology ownership, assess intent and account context, and distinguish new-logo, expansion, and displacement opportunities so sellers can lead with the most relevant motion.
Account research and seller guidance
Generate decision-ready account context, identify relevant buying signals and contacts, and help sellers understand where to focus, what to lead with, and why.
AI-driven GTM workflows
Give agents and applications trusted market, account, buyer, and opportunity context so automated workflows can operate on a stronger intelligence foundation.
Getting Started
Contact HG Insights through AWS Marketplace to discuss the capabilities, users, AI workflows, integrations, commercial model, and deployment approach that best fit your GTM strategy.
Highlights
Market Intelligence - Understand and size markets to support strategic decisions to support market growth.
Opportunity Generator - Research and score accounts through an intuitive model that allows you to take advantage of HG Insights with technographic data to determine the best opportunities to target for your business.
Company Profile - Insights into specific companies with spend, technographic data and buyer intent data that allows for you to understand target companies profiles.
.
Contextual Intent - Access to best-in-class buyer intent data that is combined with HG technographics to provide context.
Exports - Easily export data to csv and MS excel formats to support integration with your operations teams.
Ease of Use - Intuitive, user interface to support teams analysis of insights across strategic, marketing and sales teams.
.
The Quick Start Account Scoring feature helps users quickly develop an Ideal Customer Profile with proportional weights of key attributes. Users can refine and enhance their ICP to better identify best-fit, high-value revenue opportunities.
Enhance and refine scoring profiles by choosing from 10 additional scoring types with automated weighting for each customer attribute. Identify common attributes among existing and prospective accounts.
Access real-time vendor security and compliance information through their Trust Center powered by Drata or Vanta. Review certifications and security standards before purchase.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing offers one pricing option: the Essential Package, sold as a starting-price subscription measured in Units. You buy access through a contract rather than hourly or usage-metered billing. The platform runs on data consumption, and the package includes a set number of seats and intelligence credits that you can expand as your needs grow. Because this is a starting price, your final cost depends on the Units you commit to and the capacity you add. To scale coverage, users, or credits, you contact the vendor to adjust your subscription.
Top-of-mind questions for buyers
What does one Unit represent for billing on the Essential Package?
A Unit reflects data consumption on the platform. The package bundles a preset number of seats and intelligence credits tied to that consumption. Seats let users access the platform, and credits fund actions like contact reveals. You can expand seats and credits as your needs grow.
What happens to my cost if I exceed my included seats or intelligence credits?
The Essential Package includes a preset number of seats and credits, both of which can be expanded. Adding more seats, credits, or data coverage means adjusting your subscription with the vendor. Expansion grows your commitment rather than triggering automatic overage charges.
Does contact enrichment require a separate subscription on top of the Essential Package?
No. Contact Intelligence is built into the Sales Copilot workflow. It uses a credit-based model, charged per email and phone number reveal, with no separate contact database subscription needed. These reveals draw from the intelligence credits included in your package.
hginsights.com+1
Helpful?
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
How can we make this page better?
Tell us how we can improve this page, or report an issue with this product.
Give us feedbackReport a problem with this product or seller
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA).
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
HG Insights provides customer success and support resources for Contextual Intelligence Platform customers. Support can include product guidance, workflow design, scoring and prioritization use cases, integration assistance, and account support. Customers should use the support and contact channels configured in the AWS Marketplace offer for product assistance, account questions, or AWS Marketplace subscription and billing coordination.
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Enhance your Enterprise knowledgebase with seamless integration and management. This platform ensures efficient data extraction and management from various sources using advanced data synchronization and vector database technologies. Deploy effortlessly with CloudFormation to create a robust data pipeline for optimized analytics.
Tackle demanding compute workflows, from anywhere, at any time, on any device. Set up cloud workstation, storage, and render farm data centers in minutes across the globe and deploy cloud workstations in seconds.
Elevate your high impact GenAI pipelines to production with Corridor robust GenAI governance platform, ensuring responsible AI, rigorous model risk management, and strict compliance.
Optimized one-stop solution for public participation and consultation needs. Provides full support for all types of surveys, discussions, multi-phase processes, and both online and offline stages.
Be the first to review this product. We've partnered with PeerSpot to gather customer feedback. You can share your experience by writing or recording a review, or scheduling a call with a PeerSpot analyst.