AWS Smart Business Blog
Category: Analytics
How Small and Medium Businesses Are Exceeding Customer Expectations with Omnichannel Cloud Solutions
In contact centers, as in life, hindsight is always 20/20. It is not uncommon for a customer service agent to struggle with a frustrated customer on the phone, only for a supervisor to step in and find solutions once the call is over. With 60 percent of customers switching to a different company after a […]
Five Ways Small and Medium Businesses Can Better Understand Their Customers
As business interactions become increasingly digital, Small and Medium Business (SMB) staff can sometimes be overwhelmed by the volume of information around consumers’ product engagements, like website inquiries, product purchases, and customer support tickets. Customer intelligence functionality can make it easier for SMB teams to consolidate and use this data so they can better execute […]